About Us - Hi, it's nice to meet you!

Serendipity Ave. New Zealand Fashion Blog & Online Store by Nami + Pascale

"Another fashion blog...boring!" Hey, let us stop you right there!

Welcome to our online fashion and lifestyle blog, Serendipity Ave. We are more than "just another fashion blog".


Serendipity Ave is a community. It is a space where we can celebrate the unexpected beauty in life, where we can toast to friendship, where we can empower other women in business and where we can share our love for fashion and beauty as well as treat ourselves all at the same time.

Since the launch of Shop Serendipity Ave in 2015, it has seen our labour of love Serendipity Ave turn into a household brand with the launch of our jewellery collaboration and our self-titled clothing label - Serendipity Ave.

This place was created for girl bosses like yourself, that don't take NO for an answer and that have realised that supporting each other is cool AF.

Have a browse around and come and sit with us knowing that you are in good company!

#SerendipitySquad

A little bit about the creators:

We are best friends Nami and Pascale from New Zealand and have been best friends for over 10 years.

 We created Serendipity Ave as an online platform for inspiration and street style musings, as a place to inspire other women and a space to treat yourself to a thing or two.

We started Serendipity Ave from our humble Instagram account as a way to keep in touch with each other and share our love of street style fashion.

Millions of soy lattes, double the amount of wine and countless selfies later our Instagram has organically grown into the online presence and brand you have stumbled across today.

Serendipity Ave is here to celebrate the ‘serendipity’ in life and remind you to not take yourself too seriously along the way.

Here is to the fearless, the dream chasers and make believers.

Want to get in touch with us? Click Here

The concept of Shop Serendipity Ave came about from our love of fashion, lux items and being asked by you guys where you can buy what we were wearing in our blog posts. Since launching in October 2015, everything online has been trialled and approved by us, just for you #SerendipitySquad

Think of it like shopping by recommendation of someone you can trust.

P.S: Do you want to know a little secret? We listed pretty much all of our fashion possessions on our Instagram @shop.serendipity.ave to fund our store in the beginning.
3/4 of our wardrobes sold and with that, we made enough to buy our first lot of pieces and since then have never looked back.
If you have a spare moment, share your experience with us over on our Facebook page.

Love always Nami + Pascale

sɛr(ə)nˈdɪpɪti "the act of finding something valuable or delightful when you are not looking for it"