Hi, it's nice to meet you!

Serendipity Ave. New Zealand Fashion & Lifestyle Blog by Nami + Pascale

"Another fashion blog...boring!" Hey let us stop you right there!

Serendipity Ave is more than "just another fashion blog".
It is a place where we celebrate the unexpected beauty in life, where we toast to our friendship, where we empower other women in business and where we share our love for street style and fashion.

If you come to sit with us, know you are in good company! This place was created for girl bosses like yourself, that don't take NO for an answer and that have realised that supporting each other is cool AF.

A little bit about the creators:

We are best friends Nami and Pascale, we have been best friends for 10 years and created Serendipity Ave as an online platform of our daily inspiration and street style musing.

What started off as a way to keep in touch and share our love of street style with each other, quickly evolved as we created our Instagram account @serendipity.ave.

Millions of soy lattes, double the amount of wine and countless selfies later our Instagram has organically grown into the online presence and brand you have stumbled across today.

With both being big dreamers and shameless style hunters, we aim to celebrate the 'serendipity' in fashion and not take ourselves too seriously along the way.

Whether it's your first visit or you are a regular, welcome to our daily dose of dope and yes, you can sit with us xx

Here is to the fearless, the dream chasers and make believers.

Want to get in touch with us? Click Here

Shop Serendipity Ave

Shop Our Wardrobe est. October 2016

The concept of Shop Serendipity Ave actually came about by being asked by you guys where to buy the items we were wearing in our blog posts.
We thought how cool would it be to bring you tried and trusted pieces straight from our wardrobe to you, you know those must have pieces? Those pieces every girl needs to spice up her wardrobe without giving in to all the trends and fads.

Think of it like shopping in your friends wardrobe, because that's who you are to us; Part of the #SerendipitySquad.

sɛr(ə)nˈdɪpɪti "the act of finding something valuable or delightful when you are not looking for it"

Follow Us