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Serendipity Ave. New Zealand Fashion Blog & Online Store by Nami + Pascale

"Another fashion blog...boring!" Hey, let us stop you right there!

Serendipity Ave is more than "just another fashion blog".
It is a place where we celebrate the unexpected beauty in life, where we toast to our friendship, where we empower other women in business and where we share our love for street style and fashion as well as where we make must have wardrobe heroes accessible for our readers.

If you come to sit with us, know you are in good company! This place was created for girl bosses like yourself, that don't take NO for an answer and that have realised that supporting each other is cool AF.

A little bit about the creators:

We are best friends Nami and Pascale, we have been best friends for 10 years and created Serendipity Ave as an online platform of our daily inspiration and street style musing.

What started off as a way to keep in touch and share our love of street style with each other, quickly evolved as we created our Instagram account @serendipity.ave.



Millions of soy lattes, double the amount of wine and countless selfies later our Instagram has organically grown into the online presence and brand you have stumbled across today.

With both being big dreamers and shameless style hunters, we aim to celebrate the 'serendipity' in fashion and not take ourselves too seriously along the way.


Whether it's your first visit or you are a regular, welcome to our daily dose of dope and yes, you can sit with us xx

Here is to the fearless, the dream chasers and make believers.

Want to get in touch with us? Click Here

The concept of Shop Serendipity Ave actually came about by being asked by you guys where to buy the items we were wearing in our blog posts.

We thought how cool would it be to bring you tried and trusted pieces straight from our wardrobe to you, you know those must have pieces? Those pieces every girl needs to spice up her wardrobe without giving in to all the trends and fads.

Some of the pieces we have are actually exclusive to us in New Zealand and we will be dropping new pieces every week.

Everything we have chosen for our store even down to the smallest details has been approved by us for the #SerendipitySquad because as cheesy as it sounds without you guys none of this would have come to life.

Think of it like shopping in your friends wardrobe, because that's who you are to us.

Part of the #SerendipitySquad.

So we thank you and we hope you enjoy shopping with us!

Love always Nami + Pascale

Want to get in touch with us? Click Here

sɛr(ə)nˈdɪpɪti "the act of finding something valuable or delightful when you are not looking for it"