Today is the day; the 10th of October 2016, Shop Serendipity Ave is live. #whatatimetobealive
We are so over the moon that we can finally share it with you!
The concept of Shop Serendipity Ave actually came about by being asked by you guys where to buy the items we were wearing in our blog posts.
We thought how cool would it be to bring you tried and trusted pieces straight from our wardrobe to you, you know those must have pieces? Those pieces every girl needs to spice up her wardrobe without giving in to all the trends and fads.
Some of the pieces we have coming out over the next few weeks are actually exclusive to us in New Zealand. We will be dropping new pieces every week 😀
Do you want to know a little secret? We listed pretty much all of our fashion possessions on our Instagram @shop.serendipity.ave to fund our store.
3/4 of our wardrobes sold and with what we’ve sold we just made enough to buy our first lot of pieces.
We will be totally honest, there ain’t no shame in hustling for something magical, something that you are passionate about. It just makes it all worth it.
Everything we have chosen for our store even down to the smallest details has been approved for our #SerendipitySquad because as cheesy as it sounds without you guys none of this would have come to life.
Think of it like shopping in your friends wardrobe, because that’s who you are to us.
Part of the #SerendipitySquad.
So we thank you and we hope you enjoy our first “Shop our Wardrobe” edit.
Love always Nami + Pascale
Pascale is wearing the ‘Sweet Surrender’ top.
Visit our new store HERE
Serendipity Ave, smallgirlblogging
Holly Burgess, Serendipity Ave