Meet Belinda from Belinda Illustration

 “Draw me like one of your french girls!” So she did…well not quite “us” but instead items from our online boutique Shop Serendipity Ave.
This talented little chica has the sweetest personality, the “punniest” jokes and she knows how to use her water colours like no other.
Her drawings speak right to our heart, Nami is so obsessed that she got custom made cards via her business venture Cards For Darlings for all her bridesmaids cards >.<

Feel like a stalk? Check her Instagram feed @Belinda Illustration and her site

Belinda Illustration Drawing for Shop Serendipity AveWhat other women in your life inspire you?

I know it’s cliche, but definitely my mum! She taught me early on that women should be strong and independent (and how to cook some badass wontons). She also taught me the value of knowledge, and jammed a lot of education into my childhood which I’m so grateful for now. Then by an awesome twist of fate, my mother-in-law is just as #GirlPower so now I have two amazing role models!

What does a typical day in the life of Belinda look like?

Because I work from home, I start my day with either a run or some cardio pilates. It sounds intense, but then for the rest of the day I’m generally on my butt. I start work at about 8:15ish, go through any urgent emails and once that’s sorted I get to draw (yay)! I’ve recently relaunched my website with a blog element so now it’s about creating content and keeping that up to date, on top of all my client work!Belinda Illustration for Serendipity Ave

Do you have a quote to live by?

No more “What If’s”!

What is your favourite snack?

Ricotta and peanut butter. Peanut butter and anything…

What was the defining moment when you first started your Belinda Illustration and Cards for darlings?

I was in a corporate job and needed a creative outlet! The money was good, but my brain was turning into sludge. Fashion illustrators were trending a bit, and I thought “I can do that!” So I did.
Cards for Darlings was born from a want to create beautiful stationery, but not necessarily from a Fashion Illustrator point of view. My partner Kate was brought on because aside from drawing and designing, I was terrible at keeping myself organised – she is the yin to my yang!

What is something nobody knows about you?

I’m an AWFUL cook. One of my good friends is a foodie and I’m constantly pouring over her colourful meals, lamenting how I can’t boil an egg let alone put together a decent dinner. I generally eat meals I can “assemble” rather than cook.

What has been your first roadblock/failure and how did you overcome it?

Anybody starting their own business knows that money can be a big dictator on how “successful” you are. Luckily, I have an extraordinarily supportive crew (both emotionally and financially) in my family and husband. If I have any advice, it’s to persevere if you believe in your passion and that if what you’re doing isn’t working – try something else. There are always creative ways to save money! e.g. When I wanted my products shot professionally but couldn’t afford a photographer – I drew all my flatlay items. Voila! No shadows, and I could suddenly afford YSL for my photographs.

New Zealand Fashion Influencer Serendipity AveIf you could tell something to your younger self , what would it have been?

Don’t be so shy. And whatever you’re thinking of doing – whatever that idea is floating in your head – DO IT NOW!

What’s your favorite thing to draw?

I’m super lame and actually love going through my fashion newsletters and drawing all the pretty (and exorbitantly expensive) things. More often than not, they’re shoes and monochrome items of clothing. I also love a good pun so that’s where my brush lettering comes in handy!

Keep doing amazing things you inspire us and make us smile everyday!
#SerendipitySquad #Girlboss


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