How To Shop Smarter Online

This weekend I packed down my summer wardrobe and started prepping myself for my winter wardrobe.  I got to make a bit of space, I threw a few pieces online to sell that I have changed my mind about and now I can see what I am working with – YAY! P.S: When I sell pieces I no longer wear, my bf is ok with me buying more –  it’s like trading. #winning

I know this is the time of the year where you guys are doing the same, maybe your starting to shop for new seasonal trends, looking at buying a whole new wardrobe for winter so I write this hoping it helps you to shop smarter online this season. After all, you have worked hard for your money so here are my tips on how to spend it wisely on pieces you will get the wear from.

Firstly, if you haven’t read the blog post about “Dressing For Your Shape” stop what you are doing RN, go read that and then come back here. Trust me.

Tip #1 – This might be an obvious one but make sure you follow the brands you LOVE on social media. More importantly, if you are making a luxury purchase or a purchase that you have to think about first. Brands will usually shoot new items and also tell you what is coming online that way you have a chance to prepare and really think about the item before you buy. Now be careful ladies not to overdo it with the following as it can soon go from ‘helpful style inspo’ to just ‘noise on the feed’.

Additional to this, on Instagram, I will always check a brands ‘tagged section’ to see how other real girls like me have styled it. Sometimes the brand’s campaign images are way off to how I would wear something so I always check this section for inspo.

Tip #2 – Head into your online shopping adventure with an idea in mind of what you are after. Ideally, do this after you have gone through your wardrobe and identified what you are in need of for the winter. You want pieces that will mix in with those denim jeans from last season or those ankle boots you bought last year. If you get distracted and see something else you like that’s not on the list (girl, we are all guilty of it) refer back to these two questions “Will this mix in with the items I already have?” and/or “What do I already own that this will go with?”

Tip #3 – Check out the store’s refund policy. If you are looking to invest in a new coat or a bag, it can be quite nerve-racking and a lot of money to drop on one item. It does help that some pricier stores will offer a refund if the item is not what you are after once you have tried it on.

Tip #4 – Pinterest is your friend girl!! I don’t know if anyone else does this but whenever I need style inspiration for a particular item I will go to Pinterest. For example, for winter I invested in an oversized leather jacket from Acne. Truthfully I have never spent that much on clothing before but to make sure I get the most wear out of it I can I typed in ‘Acne Merilyn Jacket’ into the Pinterest search bar and can I tell you now, I am set on outfit ideas for this Winter and even Spring!

 Tip #5 – Chuck your filter on. When I am browsing through a website for inspiration I like to apply their filters. Filtering by the size you’re after is a very handy way not to get overwhelmed by 1000’s of items online. You also avoid the risk of getting sad when you see an item, not in your size – bonus! It will also be more tailored to you, especially on sites like ASOS.  It is also a great way to filter out all those headbands when you are looking for tops for work. Also having your measurements helps in a big way as well when buying online.

If you have any tips of your own, share them in the comments and I will share with you guys on Instagram.

Love always,

Pascale xx

pascale from serendipity ave blog zimmermann

pascale serendipity ave wearing zimmremann

Outfit by Zimmermann. Shoes Gucci. Bag from our Shop



  1. Tayla on April 16, 2018 at 6:29 pm

    I wish I had known tip #3 last winter! Wasted a fair bit of money on 1 item without checking refund policy. Love these tips x

    • Pascale Baker on April 17, 2018 at 3:06 pm

      hehe thank you for your feedback babe xxx

    • Pascale Baker on April 17, 2018 at 3:24 pm

      I know right! Good tip for next time babe x

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