#SerendipitySquad

Hi, it's nice to meet you!

Serendipity Ave. New Zealand Fashion & Lifestyle Blog by Nami + Pascale

Serendipity Ave is more than "just another fashion blog".
It is a place where we celebrate the unexpected beauty in life, where we toast to our friendship and where we share our love for street style and fashion.

Serendipity Ave is also a place, where we empower and motivate other women to follow their dreams and to make shit happen!

So if you come to sit with us, know that this place was created for girl bosses like yourself, that don't take NO for an answer and that have realised that supporting each other is cool AF.

A little bit about the creators:

We are best friends Nami and Pascale, we have been best friends for 10 years and created Serendipity Ave as an online platform of our daily inspiration and street style musing.

What started off as a way to keep in touch and share our love of street style with each other, quickly evolved as we created our Instagram account @serendipity.ave.



Millions of soy lattes, double the amount of wine and countless selfies later our Instagram has organically grown into the online presence you have stumbled across today.

With both being big dreamers and shameless style hunters, we aim to celebrate the 'serendipity' in fashion and not take ourselves too seriously along the way.


Whether it's your first visit or you are a regular, welcome to our daily dose of dope and yes, you can sit with us xx

We have collaborated with numerous leading New Zealand and international brands, that enjoy working with us because we are fun, fresh and relatable to young woman that enjoy fashion and the pretty things in life.

Here is to the fearless, the dream chasers and make believers.

Want to get in touch with us? Click Here

Shop Serendipity Ave

Shop Our Wardrobe est. October 2016

The concept of Shop Serendipity Ave actually came about by being asked by you guys where to buy the items we were wearing in our blog posts.
We thought how cool would it be to bring you tried and trusted pieces straight from our wardrobe to you, you know those must have pieces? Those pieces every girl needs to spice up her wardrobe without giving in to all the trends and fads.

Think of it like shopping in your friends wardrobe, because that's who you are to us; Part of the #SerendipitySquad.

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